London Youth x Champion

Approached to work on a project with London Youth, photographer and director James Pearson-Howes came up with the idea of getting a brand involved and reached out to Champion.

This resulted in a collaboration between brand and charity, raising awareness of the need for safe spaces, opportunity and support for young people, marketed to young people.

The words used to describe people can impact their identity and behaviour. LABELS is a limited collection of T’s from Champion and London Youth inspired by the personal stories of young Londoners and the negative stereotypes they challenge and defy every day, with the support of good youth workers.